Events Marketing Manager
Events Marketing Manager
Events Marketing Manager
Benchling
The Events Marketing Manager at Benchling will lead the strategy, planning, and execution of third-party events to drive pipeline growth, customer engagement, and brand awareness in North America. This role requires collaboration with various teams and a focus on measurable business impact through effective event management.
Qualification
- Proven experience in event marketing or management, preferably in a B2B environment.
- Strong project management skills with the ability to manage multiple events simultaneously.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Analytical mindset to evaluate event performance and ROI.
- Creativity and strategic thinking to develop impactful event experiences.
Responsibility
- Develop and execute an annual event strategy and roadmap across third-party conferences, partner events, and trade shows.
- Collaborate closely with sales, SDRs, product marketing, brand, and creative teams to ensure event goals, messaging, and deliverables are aligned and impactful.
- Own end-to-end event management — from sponsorship evaluation and contract negotiation to logistics, booth design, lead management, and post-event follow-up.
- Evaluate and recommend new event opportunities to expand presence in key markets and verticals.
- Support field and customer events (including user groups, customer summits, and regional roadshows) as part of the broader go-to-market strategy.
- Manage vendor relationships and negotiate cost-effective contracts that maximize ROI while maintaining brand quality.
