Product Marketing Manager, Research & Modalities
Product Marketing Manager, Research & Modalities
Product Marketing Manager, Research & Modalities
Benchling
Benchling is seeking a Product Marketing Lead for Research & Modalities to define and execute the go-to-market strategy for their R&D Cloud platform, focusing on the biotech lifecycle. This role requires a blend of scientific knowledge and marketing expertise to effectively communicate Benchling's capabilities to scientists and R&D leaders.
Qualification
- Bachelor’s degree required; advanced degree (scientific, technical, or business) preferred.
- 10+ years in product marketing or related roles within B2B SaaS, AI, or life sciences technology.
- Strong understanding of biotech R&D — especially molecular biology, cell engineering, and emerging modalities such as biologics, RNA, and cell/gene therapies.
- Ability to engage confidently with R&D scientists and IT leaders.
Responsibility
- Define positioning, segmentation, and narrative for Benchling’s Research and Modality portfolio.
- Translate scientific and technical capabilities into clear, differentiated messaging and content.
- Lead go-to-market strategy and execution for new and existing products, driving adoption and revenue growth.
- Develop enablement materials — customer stories, presentations, and competitive insights — to equip Sales and Customer Experience teams.
- Conduct and synthesize market research to understand customer needs, trends, and competitive dynamics.
- Partner closely with Product Management and Strategy to influence roadmap priorities and ensure product-market fit.
- Align cross-functional teams around shared goals, launches, and success metrics.
