Senior Paid Media Manager
Senior Paid Media Manager
Senior Paid Media Manager
Chewy, Inc.
Chewy is looking for a data-driven Sr Performance Marketing Manager (Paid Media) to lead performance marketing campaigns for Chewy Vet Care. The role involves strategic campaign development, execution, and optimization across various paid channels, with a focus on data analysis and cross-functional collaboration to drive brand growth and customer acquisition.
Qualification
- Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field (MBA is a plus)
- 8-10 years of experience in performance marketing, paid search, or integrated marketing strategy
- Proven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 years
- Familiarity with analytics platforms such as Google Analytics, SQL, and Tableau
- Strong project management skills and ability to drive cross-functional collaboration
- Experience in e-commerce or direct-to-consumer environments
- Ability to analyze data and deliver actionable insights
- Knowledge of search marketing trends and best practices
Responsibility
- Lead the end-to-end planning, execution, and optimization of performance marketing campaigns across search engines and social platforms
- Own campaign buildout including keyword research, audience segmentation, A/B testing, bidding strategy, landing page optimization, and feed management for Shopping/PMax campaigns
- Analyze campaign and category performance using analytics platforms such as Google Analytics, SQL, and Tableau; deliver actionable insights and strategic recommendations
- Partner with brand, product, and category managers to align on quarterly goals and marketing priorities
- Drive cross-functional collaboration across teams including Product, Engineering, Brand Marketing, Email, Social, Content, and Category Management
- Collaborate with organic social and influencer teams to amplify high-performing influencer content through paid media strategies
- Constantly evaluate new opportunities to scale customer acquisition and retention through experimentation and data-driven decision-making
- Maintain up-to-date knowledge of search marketing trends, tools, and standard methodologies
