Senior Paid Media Manager
Senior Paid Media Manager
Senior Paid Media Manager
Chewy, Inc.
Chewy is looking for a data-driven Sr Performance Marketing Manager (Paid Media) to lead performance marketing campaigns for Chewy Vet Care. The role involves strategic campaign development, execution, and optimization across various paid channels, requiring strong analytical and project management skills.
Qualification
- Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field (MBA is a plus).
- 8-10 years of experience in performance marketing, paid search, or integrated marketing strategy — ideally in services, e-commerce, or a direct-to-consumer environment.
- Proven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 years.
- Familiarity with analytics platforms such as Google Analytics, SQL, and Tableau.
- Strong project management skills and ability to work cross-functionally.
Responsibility
- Lead the end-to-end planning, execution, and optimization of performance marketing campaigns across search engines and social platforms.
- Own campaign buildout including keyword research, audience segmentation, A/B testing, bidding strategy, landing page optimization, and feed management for Shopping/PMax campaigns.
- Analyze campaign and category performance using analytics platforms such as Google Analytics, SQL, and Tableau; deliver actionable insights and strategic recommendations.
- Partner with brand, product, and category managers to align on quarterly goals and marketing priorities.
- Drive cross-functional collaboration across teams including Product, Engineering, Brand Marketing, Email, Social, Content, and Category Management to deliver cohesive go-to-market plans.
- Collaborate with the organic social and influencer teams to amplify high-performing influencer content through paid media strategies.
- Constantly evaluate new opportunities to scale customer acquisition and retention through experimentation and data-driven decision-making.
- Maintain up-to-date knowledge of search marketing trends, tools, and standard methodologies to keep campaigns innovative and competitive.
