Lifecycle Marketing Program Specialist (ClassPass)
Lifecycle Marketing Program Specialist (ClassPass)
Lifecycle Marketing Program Specialist (ClassPass)
ClassPass
The Lifecycle Marketing Program Specialist at ClassPass will lead the consumer referral program and new user onboarding experience, focusing on data-driven marketing strategies to enhance user engagement and loyalty. The role involves collaboration with Product, Creative, and Finance teams to optimize marketing efforts and drive measurable growth.
Qualification
- 3+ years in growth marketing or lifecycle marketing
- Experience with marketing automation tools, preferably Braze
- Strong analytical skills with a data-first approach
- Proven ability to design and execute A/B tests
- Excellent communication and collaboration skills
- Experience in consumer marketing, preferably in a tech or subscription-based environment
- Ability to work cross-functionally and influence stakeholders
Responsibility
- Own and evolve referral and onboarding strategies from idea to global rollout
- Build and launch lifecycle campaigns using Braze and internal tools to drive engagement at every stage
- Dive into data to identify referral trends, analyze acquisition drivers, and uncover opportunities for growth
- Design A/B testing strategies and experiments that turn insight into action
- Lead the referral experimentation roadmap, including messaging, incentives, and placements
- Collaborate with Product and Creative to shape a seamless onboarding journey for new users
- Define key lifecycle KPIs, maintain campaign reporting, and deliver clear recommendations to stakeholders
- Align cross-functional teams around lifecycle marketing priorities that move the needle
