Product Marketing Lead
Product Marketing Lead
HoneyBook
HoneyBook is seeking a Product Marketing Lead to develop strategies and go-to-market plans that enhance product adoption and engagement. The role involves collaboration with Product and Marketing teams to effectively communicate the value of HoneyBook's AI-powered business management platform. The ideal candidate will possess strategic thinking and execution skills, with a strong emphasis on AI fluency and the ability to leverage AI tools for marketing initiatives.
Qualification
- Proven track record in product marketing or related field.
- Strong strategic thinking and execution skills.
- Experience in developing go-to-market strategies.
- Fluency in AI tools and technologies.
- Ability to communicate ideas through prototypes and visual mockups.
Responsibility
- Develop and execute GTM strategies and campaigns for priority segments and verticals.
- Define clear product positioning, messaging, and value propositions that differentiate HoneyBook in the market.
- Collaborate cross-functionally with Product and Marketing teams to enhance product understanding and usage among existing members.
- Utilize AI tools and automations to improve marketing processes and campaign execution.
- Analyze market insights to inform marketing strategies and drive product engagement.
