Manager, Web Marketing
Manager, Web Marketing
Manager, Web Marketing
Roku, Inc.
Roku is seeking a Manager for Web Marketing to lead the strategy and execution of Roku.com's global marketing experiences. The role involves overseeing content governance, user experience, SEO, and performance analysis to drive business goals and conversion. The successful candidate will manage a team and collaborate with various departments to ensure high-quality, on-brand experiences.
Qualification
- Proven experience in web marketing, digital marketing, or a related field.
- Strong understanding of SEO best practices and web analytics tools.
- Experience in managing teams and leading cross-functional projects.
- Ability to develop and execute strategic marketing plans.
- Excellent analytical skills and experience with performance metrics.
Responsibility
- Oversee all aspects of Roku.com, including content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis.
- Develop and execute a comprehensive web strategy aligned to company goals; maintain a quarterly roadmap and prioritization framework.
- Define and track KPIs/OKRs for site performance (conversion rate, engagement, traffic, promo uptake); publish regular reports on performance metrics.
- Manage homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy.
- Coordinate with Product, Engineering, Performance Media, and Country Marketing to deliver high-quality, on-brand experiences globally.
