Senior Manager, Public Relations
Senior Manager, Public Relations
Senior Manager, Public Relations
Golin
The Senior Manager, Public Relations at Golin is responsible for leading corporate PR initiatives, managing client accounts, and driving impactful communication strategies. The role requires a proactive and collaborative individual with a strong understanding of media relations and a passion for the communication industry.
Qualification
- A minimum of 6 years’ working experience within corporate PR/communications; client servicing/media relations experience in 4A agency is a plus
- Demonstrates a solid understanding across all traditional, social and digital channels and platforms
- Strong local & regional media relations
- Driven, smart and a go-getter with a passion for communication industry
- Proven account management skills including planning and execution
Responsibility
- Lead the corporate PR/communications initiatives, managing a combination of clients within our wide portfolio
- Demonstrate mastery of details and coordination by managing program planning – research budgets, manage timelines, participate in brainstorms, manage vendor relationships and track budgets
- Establish a strong rapport with top-tier business and media members, and be able to identify and familiarize with key trade editors and correspondents
- Develop media strategies, and be involved in the development of various materials such as pitch letters, key messages, press releases, Q&A etc.
- Learn broadly about client’s business, outside of communications and day-to-day needs
- Work with content and design teams to craft best in class content and media materials
- Provide guidance and mentorship to junior team members while fostering a cohesive team spirit
