Senior Product Marketing Manager
Senior Product Marketing Manager
Senior Product Marketing Manager
Scribd
Scribd is seeking a Senior Product Marketing Manager to lead the evolution of its platform from a research repository to an applied knowledge platform. The role involves collaborating with various teams to drive go-to-market strategies, develop messaging, and shape the brand's positioning. The company values flexibility and collaboration, emphasizing a culture of GRIT among its employees.
Qualification
- 5–7 years of experience in product marketing, preferably in consumer or prosumer platforms.
- Proven ability to build narratives that reposition a brand or product category.
- Experience marketing AI-powered tools or user-generated content ecosystems.
- Strong collaboration skills with cross-functional teams.
- Ability to develop clear and motivating stories that connect product, brand, and user experience.
Responsibility
- Lead the go-to-market strategy for Scribd’s core experience.
- Develop positioning and messaging for products.
- Identify target audiences and inform product roadmaps.
- Champion the voice of the customer across teams.
- Shape how Scribd defines its category and communicates its value.
