Content Activation Lead
Content Activation Lead
Content Activation Lead
Stripe
The Content Activation Lead at Stripe will be responsible for enhancing the distribution and effectiveness of content across various channels. This role combines elements of content strategy, operations, and analytics to ensure that Stripe's stories reach the right audiences effectively. The position offers an opportunity to work at a leading financial infrastructure platform that aims to increase the GDP of the internet.
Qualification
- Proven experience in content strategy and distribution.
- Strong understanding of digital marketing channels and analytics.
- Ability to create and manage content across various formats and platforms.
- Experience with A/B testing and performance analysis.
- Familiarity with AI tools for content creation and optimization.
Responsibility
- Partner with global campaign leads to align content with target audiences and distribution plans.
- Stay updated on storytelling techniques and propose innovative marketing strategies.
- Collaborate with the Campaigns team to manage content distribution across multiple channels including email, web, and social media.
- Own the process of content merchandising by creating derivative content from longform pieces and conducting performance tests.
- Establish activation playbooks and content kits for cross-functional teams to utilize in campaigns.
- Utilize AI to enhance content repackaging and maintain editorial standards.
- Work with Marketing Ops and Analytics to measure content performance and develop reporting dashboards.
