Growth Lead
Growth Lead
Tandem
Tandem is seeking a Growth Lead to drive market share expansion and commercial impact for its core provider categories. The role involves defining growth strategies, managing resources, and collaborating with various teams to enhance user activation and engagement. This position is based in New York and emphasizes a fast-paced, high-autonomy work environment focused on leveraging AI and innovative growth tactics.
Qualification
- Proven experience in growth marketing or a similar role
- Strong analytical skills with the ability to leverage data for decision-making
- Experience in designing and executing go-to-market strategies
- Ability to work collaboratively across teams, including engineering and operations
- High level of autonomy and ownership mentality
- Strong communication skills and a low-ego approach to teamwork
- Passion for fast-paced, impactful work in a startup environment
Responsibility
- Own the growth strategy for a core market category, including targets, budget, levers, and results
- Design and test new go-to-market (GTM) motions, including word-of-mouth loops, referral mechanics, channel partnerships, sales forces, and influencer/affiliate campaigns
- Identify high-yield provider segments and use data to shape targeting, positioning, and messaging
- Partner with engineering and onboarding teams to improve conversion funnels and maximize user activation
- Track adoption and engagement metrics to assess growth effectiveness
- Collaborate with cross-functional teams to scale successful strategies and experiment with new initiatives
- Act as a category General Manager (GM) to define strategy and allocate resources effectively
