Director, Global Performance Marketing
Director, Global Performance Marketing
Director, Global Performance Marketing
Airwallex
Airwallex is seeking a Director of Global Performance Marketing to lead their marketing function, focusing on strategy, channel performance, and innovative growth across various digital platforms. The role emphasizes data-driven decision-making and collaboration with other teams to enhance customer acquisition and conversion.
Qualification
- Proven experience in performance marketing leadership roles.
- Strong analytical skills with a data-driven mindset.
- Experience with digital marketing channels including paid search and social media.
- Ability to collaborate effectively with cross-functional teams.
- Demonstrated success in driving customer acquisition and conversion.
Responsibility
- Lead the global Performance Marketing function, overseeing strategy and channel performance.
- Define customer acquisition and conversion strategies across all stages of the funnel.
- Collaborate with Brand, Product Marketing, and Revenue Operations to drive scalable growth.
- Optimize investment efficiency and innovate across paid search, paid social, and display channels.
- Utilize data-driven insights to inform marketing strategies and campaigns.
