Growth Marketing Specialist
Growth Marketing Specialist
Growth Marketing Specialist
Newsela
The Growth Marketing Manager at Formative is responsible for driving growth initiatives to enhance the platform's reach and impact in education. The role focuses on increasing qualified traffic, improving conversion rates, and collaborating with in-house specialists to optimize user journeys. Formative emphasizes the use of AI tools to support educators and students.
Qualification
- Proven experience in growth marketing
- Strong analytical skills and data-driven mindset
- Ability to collaborate cross-functionally
- Experience in optimizing user journeys
- Familiarity with digital marketing channels (PPC, SEO, etc.)
- Self-starter with a strategic mindset
- Experience in a high-velocity testing environment
Responsibility
- Increase qualified traffic to the platform
- Enhance conversion rates from visitors to active free trials/sign-ups
- Boost conversion rates from free/trial users to paid customers (B2C) or B2B leads
- Collaborate with in-house channel specialists (PPC, SEO, etc.)
- Own growth projects and ensure all marketing channels work in concert to achieve goals
- Analyze data and launch tests to improve systems and user journeys
- Act as a catalyst for turning strategy into coordinated action
