Senior User Acquisition Specialist
Senior User Acquisition Specialist
Senior User Acquisition Specialist
Polarsteps
Polarsteps, an Amsterdam-based travel app company, is seeking a Senior User Acquisition Specialist to join their Growth & Marketing team. The role focuses on maximizing user acquisition through various paid channels and optimizing organic installs, contributing to the company's ambitious growth plans.
Qualification
- 6+ years of experience in performance marketing
- Experience with Apple Search Ads, Google App campaigns, Meta, and TikTok
- Understanding of the mobile tracking and measurement ecosystem
- Ability to analyze data and identify trends
- Experience in optimizing App Store rankings
Responsibility
- Execute, monitor, and optimize performance marketing campaigns
- Conduct tests, analyze data, and identify trends to lower CPA and acquire high-quality users
- Collaborate with agencies and creators to develop compelling creatives
- Improve App Store Rankings for Google Play & iOS Store (ASO)
- Track, report, and analyze campaign performance to understand core problems and drivers of change
