Director, Performance Marketing
Director, Performance Marketing
Director, Performance Marketing
Ramp
Ramp is a financial operations platform that leverages AI to optimize business processes. The company is seeking a Director of Performance Marketing to lead its acquisition strategy across various channels, including paid search and social media. This role involves managing a team, driving marketing efficiency, and fostering innovation in performance marketing.
Qualification
- Proven experience in performance marketing, particularly in a leadership role.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Experience managing and mentoring marketing teams.
- Familiarity with various marketing channels, including paid search and social media.
- Creative mindset with a focus on experimentation and innovation.
Responsibility
- Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, and creative experimentation.
- Manage and mentor a team of channel leads, promoting accountability and data-driven decision-making.
- Design and implement frameworks for budget allocation and performance measurement.
- Drive efficiency at scale in marketing operations.
- Stay ahead of performance marketing trends and innovations.
